Using Combined-Currency Prices to Lower Consumers’ Perceived Cost
نویسندگان
چکیده
Vol. XLI (February 2004), 59–72 59 *Xavier Drèze is Assistant Professor of Marketing, Wharton School, University of Pennsylvania (e-mail: [email protected]). Joseph C. Nunes is Assistant Professor of Marketing, Marshall School of Business, University of Southern California, Los Angeles (e-mail: [email protected]). The authors thank Aimee Drolet, C.W. Park, and Linus Schrage for comments provided. Both authors contributed equally and are listed alphabetically. XAVIER DRÈZE and JOSEPH C. NUNES*
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تاریخ انتشار 2004